New TV commercials Digital replacement technology

In the match between Real Madrid and Atletico Madrid, an advertisement was broadcast from Pars Online, which surprised many. Does Pars Online advertise in La Liga? Many thought that these images are another fake of Iran's radio and television

Digital replacement technology

This new advertising technology, called digital replacement technology, is recently carried out by a few advertising companies in cooperation with satellite networks, which can be used to change terrestrial advertisements in a completely targeted manner for different regions. In this way, it replaced local advertising in an international event such as an important football match. In this way, viewers anywhere in the world will see an ad ordered by local advertisers. The interesting thing is that the cost of these ads for the advertising company is far lower than the cost of advertising on radio and television. Avicii Football Company has used a new initiative for advertising around the field, which targets advertising and shows relevant advertising for each point. This is a point that has been overlooked by the television audience. It seems that the trick of targeting ads is at its best, where Iranian companies can advertise for important games such as Argentina and Brazil and ask the broadcaster to show it only for the Middle East region. "Avicii Football" has mentioned in its introduction that we are one of the few advertising agencies that have been able to do such a thing and can replace each other with digital advertising. This company is able to show, for example, the broadcast of advertisements on the side of the playing field of Barcelona and Real Madrid in La Liga, for different countries, in a different way. This company has considered its method as a form of deconstruction in providing advertisements, which has greatly reduced the cost of advertising compared to campaigns, and is in no way comparable to the national television advertising tariff.

Source » Itroz Blog